While
paid media campaigns are an effective marketing tool for companies looking to
drive sales and raise brand awareness, it’s often reserved for larger companies
with a marketing budget that has its own chauffeur.
It
usually costs an ungodly amount of money to even consider advertising on TV,
even in the paid content sphere. However, that doesn’t mean it’s a closed door
for small businesses. There’s a way for small- to medium-sized businesses to
advertise on TV through a paid content show that works almost entirely with
businesses of that size.
NewsWatch TV Reviews has been going strong for a good
30 years, focusing on advertising for smaller clients who typically aren’t able
to muster up the bread for TV advertising. Their early-morning show airs on
both AMC and ION and features a run of promotional segments that review the
client’s unique product or service. The show beams out to millions of households
throughout the U.S. and in every major TV market. With national exposure like
that, you’d think they would charge the kind of dough that usually accompanies
that type of access. The thing is, they don’t.
Looking
into a few client cases and checking out the numbers, you can see that they’re
charging a very reasonable rate that fits into nearly anyone’s budget. The
reason they’re able to charge affordable rates is because NewsWatch covers the broadcast costs, which is where a lot of the
money is typically eaten up.
NewsWatch works with a large
variety of clients
with products and offerings that stretch across a vast landscape. Their usual
bread and butter fall into the category of tech. These include companies with
new and innovative products and services that fit into a niche that might be
interesting to their audience.
They
even launched a special segment of their show, AppWatch, that focuses on new
and exciting apps that are either convenient and useful or just plain fun.
So as
far as small businesses go, they don’t have to rely solely on small digital
marketing campaigns and direct mailings. There’s a TV option available to them,
with a large national audience that tunes in regularly.
You can
find out more by visiting NewsWatchTV.com.
