Start-Up Obliterates Indiegogo Campaign Goal with Help from NewsWatch TV

Los Angeles based start-up, Floatti, has as its stated mission to make travelling easier and less stressful by designing innovative luggage. Their website’s homepage even carries the slogan “Travel with a Peaceful Mind.”  With a top-of-the-line suspension system and convenient compartment design coupled with smart capabilities accessible through the accompanying app, there’s little in the way of Floatti’s Super Suitcase success. But it still needed to be marketed. You can have the best features in the world, but if nobody knows about it, your success will never reveal itself. 

Floatti planned an Indiegogo campaign to promote the launch of their innovative suitcase and raise funds to support said launch. The goal was set at $100,000, a number that needed to be raised in just 30 days. This was a do-or-die scenario as Indiegogo’s policies state that if you don’t meet your goal in the set time, you don’t get any of the money raised. That means if you only raise $99,999 of a $100,000 goal in 30 days, you don’t get it. It was no small goal, that’s for sure, so they hired NewsWatch to help promote the company and the campaign. NewsWatch has their own paid content show that airs on cable and commands a large national audience. They also offer affordable prices for their services, something that a start-up doesn’t have the luxury of ignoring.

 

NewsWatch produced a 60-second promotional segment that featured the new Floatti Super Suitcase and the Indiegogo campaign. This segment was aired as part of an early-morning NewsWatch episode. They also flanked the TV airing with a relentless online campaign that racked up a solid 1.2 million impressions. The real success story here was the numbers put up by the closing Indiegogo campaign. The goal was $100,000 and Floatti raised a whopping $714,419 from more than 1,100 backers in just 30 days. That was surprising to everyone, though it made sense. NewsWatch caters to an early-morning audience, hitting every major TV market in the country. People like to travel in style and Floatti was offering that and more. There’s no goal unattainable if you partner with the right people who know what they’re doing and how to do it. Floatti made the right choice by choosing to hire NewsWatch for their promotional needs.