Newswatch TV - Introducing TikTok Pulse, an ad platform for TikTok

Despite TikTok's popularity, we should keep in mind that they're still new to the scene. According to Newswatch TV, these new platforms require a lot of work to turn a profit. Many times, they will go years without a profit. It's for this reason that we can expect the social media platform to launch a lot of new initiatives.

Newswatch TV - Introducing TikTok Pulse, an ad platform for TikTok

To attract advertisers, TikTok has launched TikTok Pulse, an ad solution that benefits advertisers as well as creators. The objective is to provide advertisers with an attractive proposition and also share revenue with creators.

We are excited to introduce TikTok Pulse, a contextual advertising solution that lets brands place their advertising next to the top content in the For You Feed, to help brands be on the pulse of entertainment and culture on TikTok. TikTok Pulse provides customized tools and controls for brands to be able to participate in these everyday moments and trends that engage the community.

 

At launch, TikTok Pulse will be open only to creators with at least 100,000 followers, and it will split ad revenue 50/50 with them. This is a first for platforms to share ad revenue with their creators, though it's not as good as what Instagram offers: 55% to their creators.

It's not a bad deal though. In turn, this will encourage creators to produce more content and attract new creators to the platform. Earning passive income from posts is an attractive prospect.

It means they won’t have to rush so much to achieve immediate sponsorships for their posts. TikTok will be accomplishing the heavy lifting on the ad front.

But it’s not only about the developers profiting from the latest ad solution. TikTok is attempting to utilize it to attract quality advertisers by encouraging brand-safe possibilities.

Newswatch TV - Introducing TikTok Pulse, an ad platform for TikTok

According to the NewsWatch Cost, the announcement says, "Our proprietary inventory filter assures that TikTok Pulse ads are operating adjoining to the verified range with our most elevated level of trademark practicality on the platform.

TikTok Pulse will establish in June 2022 in the U.S. with a bigger rollout to other nations predicted in the decline.